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Defibtech

Valek and Company achieved millions of media impressions in a trade and consumer media relations program for Defibtech, which manufactures and markets automated external defibrillators (AEDs). Among the big hits were articles mentioning Defibtech in Newsweek magazine, the Chicago Tribune and Hartford Courant and a letter from Defibtech's CEO in USA Today. Defibtech was also featured on FOX Connecticut after winning an Exporter of the Year Award. This work often required quick turnaround times and rapid response to media requests.