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Dear Guest, What
do penguins and communicators have in common? The short answer
is we're both trying to get noticed when we all look the same,
at least to those who don't already know us. How
do thousands of penguins standing in their tuxedos on an iceberg
tell each other apart? Well nature lovers, each penguin develops
special calls or vocalizations. These calls play an important
function in courtship and mate selection, showing again the importance
of a really great pick-up line. Other vocalizations enable penguins
to establish their identity, defend territory or warn against
predators. In
addition, penguins perform physical behaviors called displays
(think body language). They are able to convey the right attitude
toward other penguins contemplating moving in on nesting territory
or a potential mate. As
communicators, we need to draw attention to characteristics that
separate our organizations or clients from the rest. Instead of
using vocalizations or physical behaviors as penguins do, we must
develop the right messages and communicate them using the best
media mix. Still, we're not all that different than our friends
from the deep freeze; if we don't make a distinct impression,
we're all dressed up with no place to go. Best
wishes for the Holiday season and New Year! May you have many
places to go and many opportunities to see family and friends.
Later in this lighthearted winter issue, see the Great Communicators
article about a few individuals who have distinguished themselves
as penguins. Peace
to you and yours,
Hockey
stars Mario Lemieux and Sidney Crosby of the Pittsburgh Penguins
were hailed as the second and third coming respectively of
Wayne Gretzky. All three players are known for their otherworldly
ability to communicate with teammates on the ice. They have
a sixth sense for knowing where teammates are located at any
given moment, despite playing a game where players are constantly
in motion.
Lemieux
created the Mario Lemieux Foundation in 1993, the same year
he was diagnosed with Hodgkin's lymphoma. The Foundation funds
promising medical research projects. The Foundation also supports
the University of Pittsburgh Cancer Institute, the McGowan Institute
for Regenerative Medicine, the Leukemia Society, the Lupus Foundation
and the Children's Hospital of Pittsburgh.
Middle
schooler Erin Blaber is not a hockey player but scores a hat
trick with the Weekly Penguin, a magazine the young journalist
publishes with her friends. The Weekly Penguin includes news,
advice, ads, poetry, quizzes, art and fiction. It's an impressive
publication that Erin can be quite proud of!
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| E-mail: ray@valekco.com Call us at 708-352-8695
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