The most recent posts are below, and all are listed on the right.
Case Study 4: Writing About Health IT for Forbes magazine
"Transforming Healthcare Through IT' appeared with my byline in Forbes magazine's December 2010 Investment Guide. The article covers what HIMSS (Healthcare Information and Management Systems Society) and other organizations are doing to improve healthcare quality, safety and cost-efficiency.…
Case Study 3: A C-Level Speech That Gained Media and Members’ Attention
Reference: Joyce Lofstrom, HIMSS, email, 312-915-9237
For the past several years, I have written the opening remarks for the HIMSS board chair to deliver at the start of the organization’s annual conference, which is attended by more than 25,000 professionals. …
Case Study 2: A New Brand Connecting People with HIV to Care
Reference: Jim Nelson, Executive Director, Illinois Public Health Association, email, 217-522-5687
The Illinois Public Health Association came to Valek & Co. with a branding challenge. Could we create a common identity for eight Illinois regional offices that were providing medical case management and other services for people living with HIV?
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